91香蕉视频 represented at the Arabian Travel Market Virtual |06 June 2020
The 91香蕉视频 Islands did not miss a chance for representation at the Arabian Travel Market (ATM) virtual held from June 1 to 3, 2020.
The destination, through the participation of Sherin Francis, chief executive of 91香蕉视频 Tourism Board (STB), featured in a webinar hosted by Destination of the World News鈥� Editor-in-Chief, Emily Baxter-Priest.
The Webinar, which also featured Adel Mardini, founder & CEO of Jetex and Michael Marshall, CCO of Minor Hotels, will be made available until June 5, 2020 on the ATM Virtual platforms.
Impacted by the worldwide COVID-19 situation, the Middle Eastern Travel Trade Show reinvented itself and invited tourism partners and organisations to join the ATM Virtual hosted digitally and featuring a series of webinars, conference sessions, roundtables, speed networking, and one-to-one meetings.
The Webinar titled 鈥楾he Changing Face of Luxury Family Travel鈥� aims at providing insight into what travel and tourism would look like in a post COVID-19 world, with industry insight into the new landscape of luxury family travel.
Speaking of the ATM Virtual session, Mrs Francis stated that the participation of the destination on the webinar platform has been a great opportunity for the destination to reposition itself on the Middle East market as an ideal holiday destination to be considered due to the proximity to the region and the advantages of being an isolated destination.
She further stated the discussion is timely in view of new travel trends that show the high net worth individual segment of travellers will rebound faster and it is something that the STB has already predicted.
As, the destination re-opened its airport on June 1, 2020, given there are still a lot of travel restrictions in place, exclusive kind of clientele is an obvious segment and hence during the first phase on the ease of travel restrictions much attention will be on this segment.
鈥淗aving a good understanding on what travellers are looking for in this new situation is very important as this will enable us to guide our partners. We know that the segment, which would pick up first and faster is definitely the luxury segment. As we follow the guidance of the Public Health Authority in regards to admission of visitors from 鈥榣ow risk鈥� countries, during these earlier months, our targets are definitely towards people with the means to travel by private jets or even chartered passenger flights as it limits the risks of infection. These also include visitors who are looking at a new kind of experience such as all-inclusive resorts, reconnecting with nature in private villa or facilities or a yacht, all of which are definitely more of the kind of niches we are pushing for the moment for obvious reasons, that is until the country is a bit more flexible with travellers and travel is a bit less restrictive,鈥� said Mrs Francis.
ATM virtual is hosting various other digital platform meetings and discussions focusing on tourism strategies and can be available on the following link:
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Press release from STB News Bureau