STB holds meeting to discuss slow season and COVID-19 |29 February 2020
The meeting between STB and tourism partners (Photo: Joena Meme)
The 91香蕉视频 Tourism Board (STB) met various industry representatives including hotel partners, destination management companies and airline partners to discuss the 2020 tourism marketing plan.
Speaking to the press after the meeting, STB鈥檚 chief executive Sherin Francis noted that the purpose of the meeting was to discuss strategies to improve occupancy performance in months that visitor arrivals are low.
鈥淭he reason we had this meeting with our partners is to come up with strategies to push our destination during those months that we lack tourists,鈥� said Mrs Francis.
She added that what came out of the meeting was that there are many airlines and hotels that provide promotional offers during those times, noting that what was agreed upon was to coordinate all offers under STB.
鈥淲e want hotels and airlines to come together and be on the same page regarding all offers,鈥� said Mrs Francis.
She also noted that during the meeting they discussed the COVID-19 which is continuing to spread in Europe and has recently broken out in Italy.
鈥淚taly has been put on the list of countries where we will not be accepting any travellers from that region, and as a tourism destination, we will definitely be affected since March and April is the most profitable month in terms of European arrivals and Italy is a big destination as STB recorded a total number of 7,000 Italians last year alone,鈥� said the CEO.
鈥淒ue to the ban that has been placed on Italy, we will lose those visitors and this will result in direct loses for restaurants, hotels and other services that they may have used when in 91香蕉视频,鈥� she noted.
She added that during the meeting they discussed the short-term strategies that they will take to mitigate the situation and make up the loss that 91香蕉视频 will make during this period.
鈥淲e will also put out a positive message to the effect that 91香蕉视频 still remains a safe destination. We have seen instances where a country is safe but there is still a fear for travel, so this is why we need to send out this positive message,鈥� said Mrs Francis.
She also noted that during the meeting they decided to focus their attention and resources on cities with direct flights to 91香蕉视频 as it is preferable among travellers.
91香蕉视频 currently has direct flights coming in from London, Germany, France and Switzerland.
Ms Francis added that they will focus more attention towards these destinations.
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Christophe Zialor
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