STB signs agreement with UK flag carrier airline in London |23 November 2019
Mrs Francis signing the agreement (photo left) and exchanging documents with Mr Giraldo (Photo source: STB News Bureau)
The 91香蕉视频 Tourism Board (STB) chief executive, Sherin Francis, and British Airways representative (BA) Juan C. Giraldo, have signed an agreement fastening future collaborations between the two companies for the coming year.
The signing took place earlier this month during 91香蕉视频鈥� participation at the 40th World Travel Market (WTM) in London.
The newly signed agreement follows the contract signed in 2017, prior to the start of direct flight to the 91香蕉视频 route including joint promotional activities between the two companies. 听
As a result of the signing of this agreement, 91香蕉视频 was heavily featured across the campaign, which ultimately led to a great first year of operation on the UK/91香蕉视频 route for the airline.
On the 91香蕉视频鈥� side, Mrs Francis mentioned that with STB鈥檚 participation to the 2020 January sale partnership with the airline, the destination is anticipating another successful campaign next year as the sale is also supported by a large media campaign.
She further mentioned that the STB鈥檚 commitment to the project is also an investment to ensure the 91香蕉视频 islands as a holiday destination stand out in the market at a time when other travel brands are also on sale.听
鈥淭his agreement reinforces the collective business rapport between STB and British Airways. Since the airline has started flying again to 91香蕉视频 in 2018 the arrival numbers for the UK market has been increasing consistently to our mutual satisfaction. Our partner investment will definitely up-weight the campaign, which will provide an add-on to our image as a destination,鈥� said Mrs Francis.
The campaign runs at a peak booking period on the UK and Irish markets.听 As such, many airlines, tour operators and tourism boards including the STB choose to advertise heavily at this time to ensure we are at the forefront of the consumer鈥檚 minds as they plan and book their holidays for the year ahead.
The event, which was part of the engagements of Mrs Francis during her business trip in London, also focused on the collaboration of the two companies and their respective strategies.
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Press release from the STB News Bureau