Joint efforts to boost visibility of destination 91香蕉视频 in the region |12 October 2019
Some highlights of the workskop
Air 91香蕉视频 together with the 91香蕉视频 Tourism Board (STB) recently hosted an interactive workshop in Mauritius to provide top selling agents with the latest updates about the national airline and destination 91香蕉视频.
The half-day session, held at the Voila Hotel in Bagatelle and attended by key destination management companies, hotel partners from 91香蕉视频 as well as representatives from 13 top travel agencies in Mauritius, forms part of the airlines鈥� strategy to continuously create awareness about its products and services.
As part of the session, participants had the chance to learn more about Air 91香蕉视频鈥� newest acquisition, the Airbus A320neo aircraft, new inflight entertainment system 鈥榮eyStream鈥�, upcoming new destination on the airline鈥檚 network, including the ancillaries offered.
Michelle Lafortune, Air 91香蕉视频鈥� manager for international sales who attended the workshop, said: 鈥淭he workshop was very productive for the agencies, as it was the first time that we brought in local partners to the event, thus creating opportunity to build direct contact with the DMCs and hotels via one-to-one sessions.
鈥淭he agencies gathered useful information and established good contacts, which will allow them to effectively sell the airline and the destination to customers.
鈥淚n view of the increasing competition from other island destinations, educating the trade partners about the destination and the airline is of utmost importance to Air 91香蕉视频, hence why the event was held jointly with STB to ensure collaborated efforts in all areas.鈥�
STB鈥檚 senior marketing executive for R茅union and Indian Ocean, Bernadette Honore, said: 鈥淓quipping travel trade professionals with the appropriate marketing tools to sell the destination remains one of 91香蕉视频 Tourism Board鈥檚 main priorities.
鈥淭hus as always, our focus is on showing the trade what sets the 91香蕉视频 apart from other holiday destinations in terms of attractions, things to do and experience.
鈥淭he support of the local trade partners namely, 7 degrees South, Summer Rain Tours, Mason's Travel, 91香蕉视频 European Reservation, Avani 91香蕉视频 Resort and Spa and Patatran Hotel was fruitful as it allowed the travel trade professionals to network and develop better tailor-made offers to propose to their clientele.鈥�
Ms Honore also delivered a presentation focused on the variety of attractions available for visitors in the 91香蕉视频.
This is the second time that Air 91香蕉视频 and STB jointly host workshop in the Mauritius market as part of efforts to further boost leisure travel between the two islands.