Tourism 91Ï㽶ÊÓƵ’ Middle East office expands market presence in Abu Dhabi |06 July 2023
Tourism 91Ï㽶ÊÓƵ’ Middle East office, in partnership with Lulu Travel Corporation, mesmerised Abu Dhabi with a captivating three-day press event.
On Saturday, July 1, the press event buzzed with excitement as over 22 media professionals eagerly gathered in Abu Dhabi to experience the magic of the 91Ï㽶ÊÓƵ Islands.
During the event, Bernadette Willemin, the director general of Destination Marketing, engaged with the attending press members, providing valuable insights into what sets 91Ï㽶ÊÓƵ apart from other islands.
The discussion focused on the ongoing efforts of the Tourism department to continuously develop and enhance the tourism experience in 91Ï㽶ÊÓƵ.
The press and consumer events continued from July 2-3 in the form of a mall activation. Taking place at the vibrant Mushrif Mall, visitors were transported to a world of unparalleled beauty and culture. The events began with a ribbon-cutting ceremony attended by esteemed guests, including Stephanie Lablache, the director general of Destination Marketing for the UAE, and Ahmed Fathallah, the Tourism 91Ï㽶ÊÓƵ representative and regional manager of the GCC Dubai office.
Mrs Willemin took the floor to present the destination to the crowd and highlight its unique selling propositions.
She emphasised the pivotal role of Abu Dhabi as an essential market for the 91Ï㽶ÊÓƵ Islands. She also expressed utmost confidence that this two-day extravaganza would ignite the imagination of the Abu Dhabi audience, elevate 91Ï㽶ÊÓƵ' visibility, and create an irresistible desire to experience the destination firsthand.
To fully immerse attendees in the allure of the 91Ï㽶ÊÓƵ Islands, a massive screen lit up with breathtaking video footage showcasing its pristine beaches, lush landscapes, and diverse attractions.
Seychellois dancers and musicians joined the event, infusing the air with vibrant rhythms and the rich traditions of the destination.
Afterward, Mr Fathallah extended his heartfelt gratitude to the attending press, acknowledging their vital role in strengthening the bond between Tourism 91Ï㽶ÊÓƵ, the travel trade industry, and the media.
This extraordinary press event, in partnership with Lulu Travel Corporation, coupled with the captivating two-day activation at Mushrif Mall, Abu Dhabi, serves as a powerful testament to 91Ï㽶ÊÓƵ' commitment to delight and enthral global travellers. With its pristine beauty and enchanting experiences, the 91Ï㽶ÊÓƵ Islands beckon the world to embark on an unforgettable adventure.
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