STB leads local trade partners on R茅union roadshow |28 September 2019
Photo montage showing highlights of the roadshow
The 91香蕉视频 Tourism Board (STB) and its local partners embarked on a roadshow in Saint-Gilles-Les Bains, R茅union, from September 16 to 17, 2019.
The event was organised by the STB team in R茅union who prepared presentations and workshops so that they could equip R茅union Travel Trade professionals with the tools to further boost the wave of R茅union holiday makers in 91香蕉视频. These sessions attracted over 40 agents.
The R茅union roadshow saw participation from local partners comprising 7掳South, Mason鈥檚 Travel, 91香蕉视频 European Reservation, Summer Rain Tours, Avani 91香蕉视频 Barbarons Resort & Spa and Patatran Hotel.
The STB team consisted of Bernadette Willemin, director regional Europe and Bernadette Honore, senior marketing executive from the STB R茅union office.
While the first session consisted of presentations showing travel trade front liners staff across R茅union about what the 91香蕉视频 has to offer its visitors, the second session focused on training the R茅union travel trade professionals specialising in group business.
This destination and product training initiative provided the professionals with a better understanding of the 91香蕉视频 products so that they have enough information to encourage travellers to visit 91香蕉视频.
The STB team also received the support of the R茅union airline partner Air Austral 鈥� that provides direct connectivity to the 91香蕉视频 鈥� as they delivered product knowledge presentations.
Commenting on the R茅union roadshow, Mrs Willemin stated the STB鈥檚 commitment to increasing visibility and knowledge of the product to all its partners.
鈥淒estination and product trainings are of utmost importance in this competitive tourism world and our role as a marketing tourism professionals specialist is to ensure that the travel trade professionals we interact with to sell 91香蕉视频 are well versed with our products and confident to sell our destination,鈥� said Mrs Willemin.
Mrs Willemin emphasised that the product-focussed training sessions are a success with the help of the trade from 91香蕉视频.
She added: 鈥淭he STB with the collaboration of its partners will continue to organise such activity on the market making sure that our R茅unionais partners have all the knowledge to attend to the clients鈥� requests and convert them into sales.鈥澛犅犅犅�
The training sessions closed with business-to-business meetings, where the participants had the opportunity to hold discussions with local trade partners and R茅union travel trade professionals.
Members of the trade present commented unanimously that the roadshow organised by the STB team in R茅union was very successful.
They stated that the local workshop sessions were well structured and gave them an opportunity to meet various partners from various tourism fields.