91香蕉视频 leaves lasting impression on South Asian market |25 November 2022
Ms Jovanovic-Desir at the 91香蕉视频 stand
91香蕉视频鈥� participation in ITB Asia Singapore, held in October at Marina Bay, provided an excellent opportunity to showcase the destination to a broad spectrum of trade and media partners from the South Asian markets.
The 15th ITB Asia was the first in-person tourism expo since the pandemic, launched under the core theme 鈥楪o Big & Go Forward: Travel Industry on the Road to Recovery and Growth鈥�.
The trade exhibition welcomed over 80 National Tourism Organisations (NTOs) as well as Regional Tourism Organisations. Tourism 91香蕉视频 took part with a nine square metre stand that featured artwork of granite boulders, giant tortoises, and black parrots 鈥� depicting the uniqueness and beauty of the destination鈥檚 beaches and green scenery.
The exhibition was a pre-planned meeting concept, facilitating over 50 meetings with outbound buyers and media from Malaysia, Thailand, Philippines, Indonesia, Australia, India, Singapore, South Korea, Australia, and New Zealand, alongside others from Germany and Russia.
Tour operators and media visiting the exhibition came to increase their knowledge of the diverse range of products, services and natural attractions that the islands have to offer.
91香蕉视频鈥� top-rated attractions were extensively showcased to all the agents throughout the presentations.
The concept of island hopping, which distinguishes 91香蕉视频 from its competitors, was well explained to the agents, who were reassured on how to better promote the destination to their clients.
Amia Jovanovic-Desir, the director for India, Australia and Southeast Asia, represented Tourism 91香蕉视频 at the trade fair.
She emphasised that their goal is to consistently position and generate destination awareness throughout South Asia.
Tourism 91香蕉视频 intends to concentrate on more cost-effective strategic marketing tools and consumer campaigns that will reach and penetrate the appropriate target categories in these markets.
鈥淎lthough air connectivity is a challenging factor from this region, nevertheless this should not spare us from spreading the message that 91香蕉视频 is a must-visit destination with a wide choice of attributes for visitors to choose from, especially after the pandemic,鈥� added Ms Jovanovic-Desir.
The department is working towards identifying activities to facilitate trades that are interested in the destination, such as training, workshops, and webinars. Inviting the media to highlight and exhibit the islands through their various channels are areas that are being explored to extend the scope of customers' awareness and obtain a larger range of audience and interest.
Most agents and press that came to see the 91香蕉视频 exhibit were given promotional materials and tokens depicting the 91香蕉视频 brand. Some of the new tour operators have already announced that they plan to travel to 91香蕉视频 in 2023 for a familiarisation trip to better promote the location.
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Press release from Tourism 91香蕉视频