Successful first for 91香蕉视频 at Switzerland roadshow |13 October 2022
91香蕉视频 has reaffirmed its standing as a leading holiday destination in the Swiss market following a successful roadshow held in three key cities in Switzerland.
Beginning in Geneva on September 26, and moving on to Bern and Zurich on September 27 and 28, the team, comprising the director general for Destination Marketing, Bernadette Willemin, and the market director for Switzerland, Judeline Edmond, promoted the destination and its superb attributes to the participants of the event.
The team was also joined by several partners from the 91香蕉视频 tourism trade business.
While Etihad Airways was the only airline partner present at the event, the hotel properties were well represented by the finest names from 91香蕉视频.
These included partners from Anantara Maia 91香蕉视频 Villa, Paradise Sun Hotel, Carana Beach Hotel, Denis Private Island, Indian Ocean Lodge, Constance Ephelia, Constance Lemuria, Four Seasons Resort 91香蕉视频, Four Seasons Resort 91香蕉视频 at Desroches Island, Fisherman's Cove Hotel, STORY 91香蕉视频, DoubleTree by Hilton 91香蕉视频-Allamanda Resort & Spa, Hilton 91香蕉视频 Northolme Resort & Spa, Hilton 91香蕉视频 Labriz Resort & Spa, Mango House 91香蕉视频 LXR Hotel & Resort, and Raffles 91香蕉视频.
In each city, the dinner event included a 10-minute slot for presentations per partner to showcase their products and entice Swiss travel agents and tour operators to collaborate further.
At the end of all 3-city events, there was a draw with packaged prizes such as an airline ticket, hotel accommodations sponsored by the hotel partners, and colourful prizes by Tourism 91香蕉视频.
Speaking after the event, Ms Edmond, Tourism 91香蕉视频鈥� director for Switzerland, said that the first Switzerland roadshow event had been a success.
鈥淭he excellent participation of partners indicates that we have made the right decision to have an independent roadshow for the Swiss market. Since 2020, our team has been intensifying its efforts in expanding potential partnerships and opportunities on the market. The enthusiasm of the participants about the destination was reflected by the variety of tour operators and travel agents at the roadshow,鈥� said Ms Edmond.
Since 2017, Switzerland has been a key tourism-generating market for 91香蕉视频. For three years, 91香蕉视频 saw a significant number of arrivals from Switzerland, reaching its peak figures in 2019 with 15,300 tourists.
Due to Covid restrictions the following year, arrivals had plummeted by almost 70%. Despite being among the top four tourist arrivals for that year, only 4,604 tourists had travelled to 91香蕉视频 from Switzerland.
There was a slight progression in 2021, whereby Swiss visitor arrivals went up to 8,486 and scored 6th on arrival ranking per market arrivals.
So far this year, the numbers have been steadily picking up, bringing arrivals close to the 2019 figures. From January 1 to October 2, 2022, there have been 10,977 visits from Switzerland.
Switzerland is currently ranked 7th as a destination for 91香蕉视频.
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Press release from Tourism 91香蕉视频