Tourism 91香蕉视频 and partners attend trade fair in Paris |29 September 2022
The 91香蕉视频 delegation at the IFTM Top Resa 2022
91香蕉视频 recently participated in the 44th International & French Travel Market (IFTM) Top Resa 2022, France鈥檚 leading international trade fair dedicated to tourism.
The trade fair took place at the Porte de Versailles in the French capital Paris, from September 20-22.
Leading the 91香蕉视频 delegation was the principal secretary for Tourism, Sherin Francis, accompanied by the director general Marketing for Tourism, Bernadette Willemin, Tourism 91香蕉视频鈥� senior marketing executive for France & Benelux, Jennifer Dupuy and marketing executive Christina Cecile.
The local travel trade was represented by Guillaume Albert, Melissa Quatre and Doroth猫e Delavallade from Creole Travel Services; Leonard Alvis, Lucy Jean Louis and Olivier Larue from Mason鈥檚 Travel; St茅phanie Mekdachi from 7掳 South; and Devi Pentamah from Hilton 91香蕉视频 and Mango House 91香蕉视频 Hotels.
Tourism 91香蕉视频鈥� DG Marketing, Bernadette Willemin, said that the trade fair was a great opportunity to reveal our newly refreshed branding as well as showcase the island鈥檚 product to the travel trade and the press, bringing forward the different experiences on offer for the visitors.
鈥淭rade fairs such as IFTM Top Resa are valuable tools for almost any type of business. It allows one to create sales leads and provides the opportunity to convert interest into a qualified lead. It is also a valuable networking opportunity for people and businesses from the industry, not forgetting that it helps create awareness about our business and brand. During the three days, we have had the chance to network, discuss and exchange with our partners on means and ways to continue increasing our common business,鈥� said Mrs Willemin.
Meetings were also held with all of 91香蕉视频鈥� tour operators and the different airlines flying to the destination, joined by the press and media.
PS Francis expressed her satisfaction with the outcome of this year鈥檚 trade fair.
鈥淒uring the three days, we observed an increased interest in the destination. We were very pleased to see our French trade partners introducing new ideas to promote the 91香蕉视频 Islands. We hope to see more collaboration and partnership from 91香蕉视频鈥� tourism industry at large to continue to grow the market, which is already showing positive signs of improvement in terms of arrival figures,鈥� added PS Francis.
France has always been one of the leading markets for 91香蕉视频 in terms of visitor numbers. So far in 2022, 91香蕉视频 has received 31,995 visitors, which is 79% higher than the 2021 figures for the same period.
91香蕉视频 has been a loyal participant of IFTM Top Resa over the years. It is a platform that allows business-to-business meetings, negotiations and networking between French and international companies and the intermediaries for tourist products. It presents trade partners with the opportunity to understand the French market, see how it is developing, and foresee trends.
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Press release from Tourism 91香蕉视频