91㽶Ƶ partners with Reunion travel trade experts on “seduction mission” |28 May 2022
Tourism 91㽶Ƶ partnered with Reunion travel trade professionals Anthurium Tourisme Océan Indien and Air Austral on a seduction mission dubbed ‘91㽶Ƶ Voyages de Rêves’.
Representatives of fourteen companies from the banking, medical and commercial field were invited to a destination presentation dinner event in the city of Saint Denis.
Targeting group travellers for leisure, the evening included presentations by the Tourism 91㽶Ƶ representative in Réunion, Bernadette Honore; sales & distribution director of Air Austral, Brigitte Ravily; Anthurium Tourisme director Valérie Lemoine and Anthurium Tourisme manager Nathalie Shun-Keo.
The three presentations revolved around the discovery of the destination, the availability of flights including the special offers for group travellers and also on packages for group travellers for leisure, respectively.
Although not present at the event, some local partners including Acajou Beach Resort, Britannia Hotel, Coco de Mer Hotel Black Parrot Suites, Le Duc de Praslin, Paradise Sun, La Digue Island Lodge, Coral Strand Hotel, Savoy 91㽶Ƶ Resort & Spa, Le Meridien Fishermen’s Cove, Story 91㽶Ƶ and DoubleTree by Allamanda offered special packages for the event. The packages were presented by Anthurium Tourisme director Valérie Lemoine.
Following the successful event, Ms Honore expressed her satisfaction to have hosted the ‘91㽶Ƶ Voyages de Rêves’ event, which was the first of its kind to be organised on the market this year.
“Ę91㽶Ƶ Voyages de Rêves’ provided the right platform to network directly with business decision-makers who have adequate budgets to organise leisure travel for their workers to destinations such as 91㽶Ƶ. Such an event where all invitee attention is focused on 91㽶Ƶ helps not only to generate interest for 91㽶Ƶ but most importantly to secure bookings. Through the event, our objective has been achieved with companies already committing to positioning their group travellers for leisure to 91㽶Ƶ,” she said.
She further mentioned that the group travellers for leisure have been one of the key segments focussed on by the Tourism 91㽶Ƶ’ team in Reunion as part of its marketing activities.
‘91㽶Ƶ Voyages de Rêves’ event was initiated following 91㽶Ƶ Tourism’s presence with Anthurium Tourisme Océan Indien attendance of B2C event, held in March 2022, dubbed ‘Salon Comité d’Entreprise’ targeting businesses in Réunion.
Press release from Tourism 91㽶Ƶ