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91Ïã½¶ÊÓÆµ showcased at East Mediterranean International Tourism & Travel Exhibition 2022 |01 March 2022

Tourism 91Ïã½¶ÊÓÆµ met with Turkish trade partners and consumers in Istanbul, Turkey as the destination featured in the East Mediterranean International Tourism & Travel Exhibition (EMITT) 2022 from February 9-12, 2022.

Representing the destination were Stephanie Lablache, director for Turkey and Rolira Young, marketing executive from the destination marketing section at Tourism 91Ïã½¶ÊÓÆµ during the four-day event.

The 91Ïã½¶ÊÓÆµ island stand was wrapped in scenic pictures of the destination showcasing the pristine beaches and clear blue waters, a perfect opportunity for the team to engage visitors and actively entice them to get to know the 91Ïã½¶ÊÓÆµ islands.

While in Istanbul, the team met with several trade partners and some potential influencers eager to collaborate with the destination, to showcase 91Ïã½¶ÊÓÆµ as a safe and easily accessible destination.

Speaking after the event, the market director for Turkey, Stephanie Lablache stated that there is an increased interest in the destination.

"Turkey is a market with great potential for 91Ïã½¶ÊÓÆµ, and Tourism 91Ïã½¶ÊÓÆµâ€™ participation at EMITT was to enhance the visibility on the market. It was a fruitful event as it has allowed us to make new contacts and expand our network, increase business opportunities, and strengthen our existing contacts. The various partners we met are eager to develop their business in favour of the destination, with few of them wanting to connect with local DMCs and hoteliers from the 91Ïã½¶ÊÓÆµ to be more attractive to Turkish visitors," said Ms Lablache.

She further stated that with three direct flights weekly from Istanbul, the destination is more accessible for Turks.

EMITT is the first activity on the Turkish market for 2022 and annually attracts around 40,000 industry professionals and tourists looking for new, safe and exciting travel opportunities from destination and travel service companies from across the globe. 91Ïã½¶ÊÓÆµ participated alongside some 842 exhibitors, including 103 countries.

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Press release from the tourism department

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