German tour operators return to 91Ï㽶ÊÓƵ on fam trip |29 December 2021
The German group in a souvenir photograph at View Point, La Louise
After months of relying on virtual activities, Tourism 91Ï㽶ÊÓƵ hosted its first educational tour since the beginning of the pandemic for a small group of German tour operator representatives.
The trip, which took place from December 10 – 15, was organised in partnership with Ethiopian Airlines, Club Med and with the support of trade partners in 91Ï㽶ÊÓƵ.
The six-day visit aimed at raising awareness of the destination and helping the participants when selling the product.
The five product managers were accompanied by Christian Zerbian, representative of Tourism 91Ï㽶ÊÓƵ in Germany and Austria.
The group were taken on a tour of Praslin and La Digue, visiting the Vallée de Mai and Anse Lazio as well as the L’Union Estate Park. On Mahé the group discovered Victoria and the Takamaka rum distillery.
After promoting the 91Ï㽶ÊÓƵ together with Club Med and Ethiopian Airlines virtually on the German market, the educational trip was a further activity of the joint marketing activities executed earlier this year.
All participants were grateful to experience the 91Ï㽶ÊÓƵ in person, expressing that the entire trip has enhanced their knowledge to better sell the destination and would inspire them as product managers to expand their portfolio of the 91Ï㽶ÊÓƵ islands.
Showing remarkable signs of the recovery of its tourism industry, 91Ï㽶ÊÓƵ has recorded 170,448 visitors for the period of January 1 to December 19, 2021.
With a total of 16,470 visitors recorded year to date, Germany features among the top four source markets worldwide for 91Ï㽶ÊÓƵ this year.
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Press release from Tourism 91Ï㽶ÊÓƵ